Finding profitable mail-order prospects has never been easy. Demographics can tell you a prospect's job title, job function, plus the company's location, how many employees they have, their SI Classification, and even their annual turnover. But what it can’t tell you is whether, or not, the prospect is likely to buy what you have to offer. In reality you just have to hit them and hope.
What if you had greater insight into a prospects buying history? What if you had key information about a prospect’s transactions: what they bought and when? Wouldn’t you then be able to identify customers who were more likely to buy from you.
Abacus B2B mail-order data solutions offer a unique way of looking at prospecting and list management. It details a prospect’s previous purchase history:
- Purchase recency
- Purchase frequency
- Value (£) .
and can identify active purchasers of B2B products and services that are related directly to your sector - helping you determine whether he or she is likely to buy your products and should be on your mailing list.
Just think how much better your response rates would be, by improving your response rates profitably, and reducing your mailing costs if you could dramatically improve the quality of your target prospects through their propensity to buy.
Unlike other data providers we don’t just sell contacts from a large static list. Our unique solution invites you to join our extensive client base and to add your data to the large client silo of transactional data that is constantly being refreshed on a daily basis. You can then profile your data against our vast database of proven B2B mail-order purchasers and select the best match of prospect against your own high performing customer profiles i.e. focus upon prospects who you now know are active purchasers of B2B mail-order products.
We call this our 
B2B Alliance
To find out more about the B2B Alliance and how Abacus can deliver your next extremely bankable B2B mail-order prospects, why not give Andrew Maynard-Durr a call on 020 8943 8009, or drop him an email by clicking here
